They're pretty pigmented, one coat goes a long way, and two goes even longer. I find that sway dries the quickest out of these three, as you can see in the swatches. Even on the lips, Sway ends up looking the most matte. Here they are swatched on my lips. This is my fourth attempt at getting decent pictures, and I'm still not happy with them. But here you go. We will have to deal.

I did two coats of each color. But even with just one coat, the color is strong and super pigmented. It takes about five minutes for the lip cream to dry fully, and some dry faster than others. Some also dry more matte than others, too. I found that I had the hardest time with Amethyst, which I found streaky. I heard that some people find that their lips feel really dry with this lip cream, but I didn't get that at all. I usually put down a lip balm before I put any lipsticks, so maybe that's why I didn't get the dry feeling. The product feels creamy, although I found that the reds and Amethyst felt thicker than the rest. Sway felt particularly runny, but was one of the fastest dryers. I found with the light colors you really only needed one coat, and two for the darker colors.